NYC Landmark Goes Pink: United Breast Cancer Foundation’s Times Square Display Features Early Detection

February 15, 2024

1 in 8 Women will face breast cancer, but thanks to UBCF, they can have a fighting chance

HUNTINGTON, N.Y., Feb. 15, 2024 /PRNewswire-PRWeb/ — The Nasdaq Tower in Times Square shines a different kind of light in February: a beacon of hope and support for those facing breast cancer. United Breast Cancer Foundation (UBCF) launches its stunning, seven-story digital video exhibit, reminding everyone that early detection saves lives.

Stephanie Mastroianni, Executive Director of UBCF, expresses her excitement, “UBCF is thrilled to be back in the heart of NYC’s Times Square on the Nasdaq billboard to inform people about the need for early detection breast screenings. When caught early, breast cancer has a high survival rate.”

Beyond simply illuminating Times Square, UBCF is shedding light on the pressing need for accessible breast screenings. Early detection affords a remarkable 99% five-year survival rate (ACS) – a message worth sharing. With one in eight women facing breast cancer, UBCF ensures that even those lacking insurance or grappling with financial obstacles can access vital screenings.

“There’s often a barrier to health care including screening services for younger people. That’s why UBCF’s Breast Screening Program is open to women and men regardless of age, race, gender, income, or even medical insurance coverage. So, if you’re underinsured, non-insured or your insurance plan does not cover screenings until you reach a certain age, don’t worry, we’ve got you covered,” declares Ms. Mastroianni.

The “Spread the Love” exhibit isn’t just pretty visuals. It’s a call to action: get screened, share the message, and support UBCF’s mission. No one should face breast cancer alone and UBCF is here for those in need.
UBCF’s Breast Screening Program is open to all, providing the opportunity for early detection and a fighting chance. Love knows no limits, neither should access to healthcare. Visit to learn more, access free screening resources, and donate to support UBCF.

Nasdaq Tower becomes a beacon of hope, illuminating the fight against breast cancer along with a call to action for early detection.

About United Breast Cancer Foundation:
The United Breast Cancer Foundation is a non-profit founded in 2000 with a mission to make a positive difference in the lives of those impacted by breast cancer. UBCF is committed to funding breast health and wellness services focused on cancer prevention, screening, treatment, overall wellness and beyond. The platinum rated, 4-star charity offers numerous life-supporting patient and family programs available to women, men, and families nationwide. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts contributions through Donor Advised Funds and vehicle and property donations as well – consult your tax advisor. Combined Federal Campaign #77934.

billboard, breast cancer, Breast Cancer Awareness, early detection, male breast cancer, Nasdaq, new york, New York City, nyc, screening, Times Square, UBCF,

About UBCF

UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and overall wellness. UBCF’s mission is to make a positive difference in the lives of those affected by breast cancer and carries it out through seven life-supporting patient and family programs available to women, men and families nationwide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Combined Federal Campaign #77934

Join Our Cause

Want to be a part of the amazing work we do? Whether you want to volunteer, fundraise, participate in events, or more, there are always ways to get involved in our mission. View our upcoming events, partnership opportunities, donation options, and more on our Get Involved page!

Host an Event

Interested in hosting an event on behalf of UBCF? We're always looking for volunteers to host a Pink Bag Event®, Tempur-Pedic® Mattress Event, or another kind of fundraising or community event. Fill out and submit our "Host an Event" form to learn more!