United Breast Cancer Foundation Announces Powerful PSA Featuring Vivica A. Fox

March 13, 2024

Actress and producer delivers heartfelt plea for support in piece highlighting women’s fight against breast cancer

HUNTINGTON STATION, N.Y., March 13, 2024 /PRNewswire-PRWeb/ — United Breast Cancer Foundation (UBCF) announces the release of a moving and impactful public service announcement (PSA) featuring actress Vivica A. Fox. Debuting in select markets nationwide last month, the piece highlights UBCF’s critical work in supporting individuals and families facing the challenges of breast cancer. View the 60 second and 120 second pieces on UBCF’s YouTube channel.

The PSA opens with powerful testimonials from real UBCF clients, each sharing their raw and emotional struggles with breast cancer. Jessica, a recipient of UBCF’s Holistic Care Grant, reflects on the shock and disbelief that many young women experience upon receiving such a diagnosis. Shawn, a beneficiary of both Individual and Holistic Care Grants, candidly shares her frustration at the interruption of her life plans.

Their voices weave a powerful and authentic narrative, illustrating the devastating impact this disease can have. UBCF’s mission is to make a positive difference in the lives of those affected by breast cancer, and offers an array of programs and services to help and support individuals and their families.

1 in 8 women will be diagnosed with breast cancer in their lifetime. With more than 297,000 new cases of invasive breast cancer expected in the US annually, the urgency is palpable.

Nicole, who received support through UBCF’s Holistic Care Program and was also gifted a therapeutic mattress, recounts the overwhelming financial strain brought on by medical bills that brought her to tears. With treatments costing over $200,000 according to Forbes, the financial burden can be as overwhelming as the disease itself. Nicole expresses her appreciation for the compassion and support she received during her time of need. “United Breast Cancer Foundation is a group of strangers who cared for me when I was hurting in creative and very helpful, kind ways.”

Echoing the importance of supporting women like the individuals featured in the PSA, Vivica A. Fox appeals to viewers with a heartfelt plea. “The United Breast Cancer Foundation needs your generous support,” she urges. “Their tireless work to aid breast cancer patients, survivors, and their families lifts the lives of thousands each year.” Donations to UBCF can provide grants, gifts, and services that make impactful differences.

UBCF Grant Recipient, Jeannine offers this message of resilience: “Breast cancer tries to take over your life and control your life, but you cannot let that happen. It’s a horrible disease, but it can be conquered.”

Beyond the PSA, Vivica emphasizes her unwavering belief in the strength of women facing this challenge. “I believe that women are capable of ANYTHING, and that includes surviving breast cancer. It’s a fight, but it’s a fight we can win together,” she proclaims.

UBCF is incredibly grateful for these courageous women each sharing their journey with breast cancer. UBCF would also like to thank Vivica A. Fox for graciously lending her voice and passion to this important campaign without compensation. Stephanie Mastroianni, UBCF’s Executive Director added, “United Breast Cancer Foundation is honored to have the support of Vivica A. Fox in our latest PSA. She is a pillar of the community, encouraging women to take control of their lives and destiny. Vivica is generous in using her platform to advocate for early detection, particularly for black women, and she so kindly donates wigs from the Vivica A Fox Hair Collection. I am thrilled to have Vivica join forces with UBCF to raise awareness and much needed funding to assist breast cancer patients and survivors.”

UBCF’s dedication to raising awareness and inspiring action will help reach more women and families in need. Every donation, big or small, makes a difference as donations go where the need is greatest. Viewers are encouraged to give generously to UBCF, and with a $19 monthly donation they will receive a free T-shirt proudly made in the USA as a token of appreciation for their support. For a gift of $99 or more, donors will receive a free T-shirt and UBCF will send a beautifully curated care kit to a breast cancer warrior!

To help those in their fight against breast cancer and support UBCF, visit UBCF.ORG/TV.

About UBCF
The United Breast Cancer Foundation is a non-profit founded in 2000 with a mission to make a positive difference in the lives of those impacted by breast cancer. UBCF is committed to funding breast health and wellness services focused on cancer prevention, screening, treatment, overall wellness and beyond. The platinum rated, 4-star charity offers numerous life-supporting patient and family programs available to women, men, and families nationwide. Tax-deductible contributions may be made towards UBCF’s programs (consult your tax advisor). UBCF accepts contributions through Donor Advised Funds and vehicle and property donations as well. Combined Federal Campaign #77934. http://www.ubcf.org

breast cancer, grant recipient, holistic care, individual grant, mattress, PSA, Public Service Announcment, Vivica A. Fox, Vivica Fox,

About UBCF

UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and overall wellness. UBCF’s mission is to make a positive difference in the lives of those affected by breast cancer and carries it out through seven life-supporting patient and family programs available to women, men and families nationwide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Combined Federal Campaign #77934

Join Our Cause

Want to be a part of the amazing work we do? Whether you want to volunteer, fundraise, participate in events, or more, there are always ways to get involved in our mission. View our upcoming events, partnership opportunities, donation options, and more on our Get Involved page!

Host an Event

Interested in hosting an event on behalf of UBCF? We're always looking for volunteers to host a Pink Bag Event®, Tempur-Pedic® Mattress Event, or another kind of fundraising or community event. Fill out and submit our "Host an Event" form to learn more!